Lifecycle marketing strategy

What is Lifecycle Marketing? 

Lifecycle marketing is a comprehensive marketing approach focusing on customer satisfaction throughout the entire customer experience, from research to purchase and post-purchase support. 

The concept of lifecycle marketing entails using mixed tactics to foster strong relationships with a customer at each stage of a marketing lifecycle with the final goal of turning a customer into a loyal brand advocate. 

At each stage of the marketing life cycle, a prospect or then a customer receives content that perfectly resonates with their needs and preferences at the particular stage of the buying process.

This is done to guide and encourage prospects or customers to move from one stage to another.

Stages of Lifecycle Marketing

Customer lifecycle marketing can be divided into several stages, from initial brand awareness to post-sale follow-up.

Here are the basic 7 stages, though some companies can reduce or increase the number of stages.

Awareness 

The first stage is attracting attention to your product or servic

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