Nokia marketing myopia

Marketing myopia happens when businesses concentrate on short-term advantages over long-term objectives and client needs, risking relevance and growth.

To avoid this, companies must prioritize long-term viability and consumer pleasure.

For example, a car maker should develop environmentally friendly technologies to improve next year’s model and set future industry norms.

What is Marketing Myopia?

Marketing myopia is a strategic problem in which firms focus too narrowly on short-term gains rather than long-term success, ignoring the market’s considerable demands.

Theodore Levitt coined the term to compare this short-sighted mentality to the inability to see far, a medical condition known as myopia.

Companies with marketing myopia risk stagnating because they need to innovate or adapt, perhaps losing out to competitors who are more aware of the changing marketplace.

It calls for organizations to embrace a customer-centric, rather than product-centric, perspective and prioritize long-term success abo

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what is marketing myopia in business