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    Flipkart Plus, the e-commerce giant's new loyalty programme, was announced on Wednesday. It is essentially a premium account that will let users access to free and early deliveries, early access to products, and more benefits.

    Flipkart Plus will officially launch on August 15 to take on Amazon Prime. However, the basic difference between Amazon Prime and Flipkart Plus is that the latter will not charge a membership fee while the former entails a monthly and annual subscription.

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  • Notably, Flipkart Plus is a points-based programme that lets users earn 'Plus Coins' with every purchase on the platform.

    As mentioned, Flipkart Plus is a benefits programme intended to reach customers with a no-fee membership and a range of options on rewards.

    The programme also promises free and fast delivery, early access to major sale events such as festive season sales, and an upgraded customer support experience. Additionally, all Flipkart customers will begin to earn 'Plus Coins' with each order they place.

    Users will be able to avail the Plus Coins to avail benefits across shopping, travel, and con

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