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  • How is ethnographic research conducted
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    Ethnography

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  • Ethnographic Research – Complete Guide with Examples

    What is Ethnographic Research?

    Ethnography is a type of research where a researcher observes people in their natural environment.

    Ethnographers spend time studying people and their day-to-day lives and cultural activities carefully.

    It takes a long-term commitment and exciting methods of data collection.

    It has two unique features

    • The researcher carries out ethnographic research in a natural environment.
    • A researcher acts as a participant and researcher at the same time.

    History of Ethnographic Research

    During the period of colonialism, anthropology emerged as a formal and notable discipline.

    Anthropologists started to study traditional people and their cultures. There are many types of ethnographic studies used for various purposes.

    Uses of Ethnographic Research

    Ethnographic research has the following uses;

    • Documentation of endangered cultures
    • Studying distant or new cultures.
    • Studying and observing people’s behaviour in a specific society or community over a more extended period with c

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